We let the facts do the talking.

Back to the future


On May third, I joined work post maternity. As the busy day came to a close, my director asked me how did it go? “Empowered,” I said.

I’ve always loved my work. Having known the intricacies of the PR industry for almost a decade meant that I was equipped with enough patience and techniques to manage both personal and professional life.

The maternity leave was just a break from the professional side of life, while on the personal front it was full-time work, any mother reading this would agree.

The communications industry is constantly changing – it updates every few seconds. As PR professionals working across different industries, we need to be prepared at all times to respond whenever necessary and wherever relevant. Which means you need to be on your toes at all times – definitely quite similar to being a mother a role that requires 24X7 attention and measureless dedication at all times.

In the second part of my blog, I will be sharing my thoughts on how my PR experience has helped me as a mom.


Lovelyn Rodrigues is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |