We let the facts do the talking.

A good PR agency and a football defensive unit are one and the same

Part 1: The Beautiful game

Football was an integral part of my childhood. Growing up, I heard stories from my grandfather — himself a goalkeeper during his college days — as my brother, father, and I glued ourselves to the TV whenever Manchester United took to the field. I still remember the words of the legendary Sir Alex Ferguson:

“ Attack wins you games, defence wins you titles.”

These words were forever imprinted in my mind and I always felt that they applied to whatever it is you do in life.  15 years later, I found myself working in PR, a field where quick thinking and instincts can be the difference between glory and despair, just like football.

In football, defences that win titles are normally based on five crucial points:

  • Organisation
  • Aggression
  • Coordination
  • Anticipation of the next move
  • Working as a unit

These five points can guarantee you a team that will be ready to win trophies and titles. But how does all of the above relate to PR?

A good public relations agency is responsible for making their clients seem as solid, successful, and reliable as possible. Though an agency is at the forefront of protecting and building the reputations of clients through the media outlets at their disposal, in this day and age, where the potential of anything going viral within a matter of a few hours, it is very important to have a PR agency that is ready to tackle any crisis aggressively and head-on, not unlike Maldini and Nesta of AC Milan fame.

But how does all of the above relate to PR? Join me in part 2 and let the games begin.


Adnan Wahidi is Account Executive Intern at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |