We let the facts do the talking.

7 Years and So Much Left To Do

Part 1

Being self-inspired is something I’ve always excelled at; I’m a self-starter. I push myself to be more than I was yesterday, and while that seems like enough, you will always have a day where you can’t channel your inner inspiration. That’s when you need the support of an external element to give you your daily jolt.

This may come from motivational videos online, quotes that resonate with you, friends and acquaintances, or simply by being at the right place at the right time. Something similar took place over a week ago where I was sitting with the Managing Director of the agency, as he was being interviewed by PRWeek; a situation I’m working towards daily. It was one of the days where self-inspiration just wasn’t enough so thankfully, his interview took place at the right time. I heard him talk about the various regions that are leading the charge in our industry and their value additions to the Middle East’s burgeoning PR network.

His insights also lead me to understand and foresee the future of our industry, on a global, regional and local level. The inspiration rose from the learnings that he had to offer; who knew things were changing every minute?

Our industry makes us aware of more than the clients and sectors we cater to. From learning about the F&B sector and their many subsidiaries to the automotive market globally and locally, I wouldn’t have sustained in any other industry if I didn’t learn as much as I do right now, simply due to the monotonous nature of the job. I’ve noticed the diversity of our sector when I’d be spending a weekend brunch with family and friends and conversing about their financial or real estate sectors with ease, thanks to the work I do round the clock.

In the second part of my blog, I will be sharing a few instances that are the driving factors for me.


Lovelyn Rodrigues is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |