We let the facts do the talking.

7 Years and So Much Left To Do

Part 2

In this part of the blog, I will be sharing with you the important factors driving me to love what I am doing. Feeling like you add value to a conversation and someone’s business is a feeling that doesn’t go away; I’m truly blessed to be working in such a versatile industry in one of the most progressive cities. Working in such a power-driven industry, I’ve come across a myriad of people from different walks of life, whether it’s varying personal interests, age groups, ethnicities etc. This ensures that no hour of my day is the same and below I would like to tell you why:

  • Relationships – Our industry of client servicing is all about maintaining and building a relationship; Rapport with the media, a strong relationship with the client, a bond with colleagues and peers. How do I secure coverage? It depends on the angle of the story entirely but also my sales technique; Am I contacting them just for coverage or do I stay in touch with the journalist on a personal level? Is this story relevant to their segment or interests?
  • Physical newspapers – A daily routine of reading the newspapers and magazines in the morning increases your awareness on a global and local level. While it’s true that everything is going digital, but reading a newspaper and debating the content with my colleagues in the newsroom, this is an unmatched social situation that not only allows us to discuss world events but also learn from each other’s opinions. We even discuss the focus situation and reimagine it within our hometowns to debate the possible outcomes. What better way to know the world right from where you are?
  • On the go – I have always reiterated that in the PR industry, you are always prepared. Either jumping on an opportunity outside or figuring out ways to let people know about the brands you work for; we’re on call 24/7. This is interesting since we need to understand the psychology of the customer in order to convey in a right way so that they listen to us, and eventually we are able to convince them.

I could not imagine sitting at my desk and working in a routine and robotic manner. For people that enjoy the adrenaline rush and are keen on improving your communication skills, you know which door to knock on!


Lovelyn Rodrigues is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |