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For many, presenting in front of an audience is challenging. Unless you’re naturally confident, it’s easy to overelaborate, stray off-topic, bury key points, and ultimately lose your listeners. The goal is to captivate your audience and keep them engaged, not slumped in their seats waiting for it to end.
To help you keep your audience engaged, here are 10 practical tips to make your presentation memorable and impactful:
Practice until you are comfortable with what you are going to be talking about. You will then only have to glance at the slide or the screen to remind yourself of the key points. You can then expand upon these by facing your audience.
How you start your presentation will influence its overall impact. You should aim to capture your audience’s attention straight away. If you can captivate them early on, you stand a good chance of holding their attention throughout.
Consider the ‘B’ key when you go off-topic or want to fully bring your audience’s attention back to you. Pressing the ‘B’ key when using PowerPoint will make the screen go blank. Pressing it again will restore the slide. Using it can have a powerful effect.
The temptation when speaking on a topic is to show you have done your research by creating a long-winded presentation. This will likely turn people off, as attention spans are short. Instead, cut down on the amount of discursive talking you do by framing the key points or messages.
Knowing your material allows you to make eye contact with different audience members, helping to maintain their interest. Consistent eye contact fosters a stronger connection and keeps them focused.
Using a large number of slides and copious amounts of text is another off-putter. Keep things concise and simple – you should be able to expand on a few bullet points. The presentation should not be just about what you have on the screen.
It can help if you plan your presentation as a story. Giving it a structure such as a beginning, middle and end, will assist with the narrative flow. It will take the audience on a journey and can make what you say a whole lot more interesting.
Using eye-catching images can greatly help you express what you are trying to explain. Remember, a picture is worth a thousand words.
A little bit of well-placed humour, while you’re presenting, will help you and the audience to relax. It will create an atmosphere of informality and help to break down barriers. Presentations should be fun.
Allowing your audience to ask questions throughout your presentation increases the level of interactivity and is more likely to keep them engaged. Encourage them at the beginning to stop you if they feel the need to ask something. When they do, don’t forget that ‘B’ key!