We let the facts do the talking.

العربية

A TEAM OF SPECIALISTS

Our people are the bedrock of our organisation. We work as a cohesive unit and our solutions work in tandem with each other.

Founder & COO

Ahmad Itani

“No business can afford not to tell the truth.

It’s what makes PR the most credible part of the conversation we’ve created through The Publicity Network. It’s why we’ve worked on building lasting relationships to make sure our stories are told and heard. Storytelling isn’t complete without the main characters, and I’m proud of the team we’ve created here. A team of specialists – pioneers, doing the incredible for this agency, our clients and PR in the region.”

Cicero & Bernay Public Relations was founded by Ahmad Itani, who has played an integral role in the agency’s growth and development. When asked about the C&B journey, Ahmad always replies, ‘Forward’. His clarity, focus and attention to detail – coupled with a strong personal relationship with each client, ensure that this vision isn’t just speculative, but result driven.

Director, Client Services

Tariq Al Sharabi

“A spoonful of sugar makes the medicine go down.

Here’s a fun story:

Found out that a journalist I wanted to speak to was sick with a lung infection, and I happened to know just the remedy. I brought the medicine along for a house call, where I met the wife and kids and went from being PR Professional to friend.

When it comes to this job, it’s not just about an opportunity for coverage, but for making lasting impressions. Always find a way to make it personal.”

Tariq has been a driving force in the agency since its very inception, having played a substantial role in business development, and responsible for the acquisition of some of C&B’s key personnel.
In his role, he oversees all client-servicing teams to ensure deliverables are met – with positive results for clients.

The secret for his success?
He was born and bred in the UAE. His insider knowledge of the local and regional business environments has helped him gain maximum exposure with exceptionally positive results. In his words: “In this industry, you have to understand who you are communicating with, to effectively communicate.”

Director, Strategy

Ross Bethell

“A certified sailing and snowboarding instructor; it’s where I learned how to motivate individuals to learn,

as well as learned to adapt to different ability levels and skill sets. I use this now every day – from delivering client training workshops to mentoring and coaching team members.”

Ross is responsible for developing best-in-class communication approaches for clients and overseeing tactical direction, with a focus on providing strategic advice, building communication strategies, delivering training programmes and identifying emergent trends in the global communication landscape.

Director, Business Development

Maysa-Jana Atoui

"What makes for a perfect batch of cookies?

Practice. Patience. Precision.

You see the secret is in the entire process, especially having the right combination of ingredients and measuring things just right, because details make all the difference. It’s just like Business Development where I deal with all the different departments, companies and clients to make sure everything comes together in the sweetest possible way. "

Maysa-Jana is responsible for expanding Cicero & Bernay’s client portfolio, thereby ensuring the continued growth of the organisation. Her vital role includes identifying new opportunities for business, preparing proposals and presenting winning pitches to potential partners.

Director, Brand Outreach

Jamal Iqbal

"Dare: Walk into a crowded elevator and say something fun. Truth: Watch how everyone exits to their floors with at least a hint of a smile.

The power of Human Contact. In my decade and a half in the marketing and communication industry, the one thing I’ve learned each second of every day, is the fact that that the true test of a brand is not you selling it to the consumer. But the consumer sharing your brand with their best friend. That’s my mandate.”

Jamal’s belief in consumer engagement, brand outreach, content amplification and activating consumer dialogue is based on the constant desire to be boldly different in order to make a difference. But tempered by the strict regimen of mastering a rule before even attempting to break it. At CBPR, he aims to drive innovative PR solutions of NOW. Where consumers keep every CBPR brand where it matters the most – not just on their shelves but in their hearts.

Director, Arabic Content

Mohammed Sawalha

“Most people won’t think about the hundreds of man hours that have gone into making a brochure that they will nonchalantly pick up. Or about what it takes to convey those English messages in Arabic."

"In this business, you can not Google Translate, as there is no such thing as an exact translation. Each piece is constructed – not copied, to speak the language of the reader, both literally and figuratively. There is a lot that goes into creating impactful tailor made messages for different audiences.

You could say it’s an art."

If you’ve come across any corporate brochures that have been translated from English to Arabic, there’s a good chance you are seeing the work of Mohammad Sawalha.

A highly experienced bi-lingual text expert, Mohammad’s translation and Arabic writing skills have seen him in demand from such renowned organisations. With a flair for creating copy that catches the eye of the region’s premium Arabic publications, Mohammad’s credentials and high standard of work received the ultimate approval when he was commissioned to translate and edit the official biographies of the lateSheikh Zayed bin Sultan Al Nahyan (the first President of the UAE), HH Sheikh Saqr bin Mohammed Al Qasimi (the Ruler of RAK) and HH Sheikh Mohammed bin Rashid Al Maktoum (the Crown Prince of Dubai).

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Antoine
Boghos

Intern

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Ashraf
Abdullah

Account Director

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Dara
Husseini

Account Manager

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Joumana
El Tarabulsi

Account Manager

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Joyce
Mourad

Account Executive

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Khaled
Abu Hishme

Senior Account Manager

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Lovelyn
Rodrigues

Senior Account Executive

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Lyn
Jawharji

Lead - Influencer Liaison

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Natasha
Redcliffe

English Content Developer

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Reem
Masswadeh

Senior Account Manager

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Ribal
Temraz

Senior Account Executive

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Riya
Vatnani

Account Executive

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Wajd
Breek

Account Manager