See & Be PR

PR People: Quite the Characters

May 162012

Charisma and character, while not everyone has the former, we all have our own version of the latter.

PR characters are funny, because we’re not all alike. You have the pushy, the know-it-all and the non-sleepers. Whatever you find yourself being (or having to deal with) we hope it’s not one of these.

Unavailable PR Pro
They come a callin’ and you go disappearing. People are looking to you for answers, so you need to be available to answer questions from the client and journalists, and in a timely fashion.
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Team Traditional or Team Online?

Advertising Vs. PR, Media, Public Relations, Social Media No Responses »

May 142012

When it comes to the world we live in, I’m caught between two: the ‘real world’ and the ‘virtual world’.

For the past year I have been working so many different angles on so many different accounts in so many different industries and, while my previous articles we more concentrated on the digital world and how establishing a strong solid presence online works to your benefit, it’s time to address traditional media. Yes, offline is still important. Jumping into online full on, and leaving traditional behind, is a mistake you can’t afford to do.

Of course, I’m of the online camp. It’s cheaper and more measurable, but I still think you need the two to tango.
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A milestone in their life, a milestone in mine

Public Relations No Responses »

May 092012

Time really does fly by, doesn’t it? We hear this over and over again, but it never gets old? Why? Because it’s true.

Today I’m celebrating a milestone of my own – my baby turns two. Looking back, it’s been an amazing journey. He’s learnt and grown, and so have I.

From sitting up, to walking, to saying his first sentence – this is a journey unlike no other.

This is oddly similar to my own evolution at Cicero & Bernay. I came from a Marketing & Communications background, yes, but taking each step has been like learning how to walk, along with the joy and happiness that comes with each and every step a new-born takes.
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Why do we need to blog?

Blogging, Do's and Don'ts, How to, Public Relations, Social Media No Responses »

May 072012

A question that has more than one simple answer. You blog to have a voice, you blog to have a presence, you blog to be relevant.
The beauty of blogging is that it is so personal; you see our real personalities, and you see PR as we would have it. It’s more individual than a corporate profile or a company website, because you get a glimpse of how we would do it, before you ever pick up the phone and call.

So simple yet so complex. Sure, anyone can write a blog, but it takes a special team of people to target for SEO and to build a following on Social Media to get their blogs read.

But to get back to the question – why do we really need to blog?
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Twitter: The Ultimate Popularity Contest

How to, Public Relations, Social Media No Responses »

May 022012

It’s been over three months since I proclaimed that I was going to try to be more ‘active’ on social media – namely Twitter – and while I’ve finally gotten round to filling in my bio (with a little bit of coaxing) and started tweeting more frequently, I’ve only really picked up about 20 more followers.

Now, I’ve never been particularly bothered about how many ‘friends’ I have on Facebook, so I shouldn’t really let this bother me, right? Well, Twitter’s all about having a voice and I’d like to think that although I’ve started off using the platform for recreational purposes until I get to grips with it, eventually, I’d like to be able to use it to influence people. So what am I doing wrong?
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Make your movies 3D and your PR 4

Advertising Vs. PR, How to, Marketing, Public Relations, Social Media No Responses »

Apr 302012

I’ve asked my 5-year old nephew, why he loves 3-D movies so much?
He looked at me with those wondering eyes exclaiming, “What kind of question is that?”
Then he replied, “Well because I am there!”

3D movies put us right in the action, which makes the experience even more thrilling. We find ourselves consumed with an alternate universe – there is no escape.

When it comes to PR campaigns, we have to be ahead of the game, so 4D PR comes into play.
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Blogging? It’s not personal; it’s business

Blogging, How to, Public Relations No Responses »

Apr 242012

Long gone are the days when blogging was a personal matter. First generation bloggers were thrilled just to have the space to write about whatever interested them, and if anyone out there on the World Wide Web read the blog, then that was just the icing on the cake. But that was never the aim. It was about being personal, saying what was on your mind and just having your own opinion.

That however, has changed. And if you talk to any blogger today, they will tell you flat out that getting more followers and maximising clicks is the goal. You hear about klout and followers more than you hear about the satisfaction of being heard of.
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Dress for the job you want, not the one you have

Do's and Don'ts, How to, Public Relations No Responses »

Apr 182012

Many of us have heard this before.

If you dress like a CEO, people will treat you like a CEO.
If you dress like a kid, people will treat you like a kid.

It’s the way it is and always has been. People judge you on your race, hair colour, shoes and outfit.
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Management – an art form or learned behaviour?

How to, Public Relations No Responses »

Apr 172012

This week has kicked off with some self-doubt being planted in my mind. It came from a recent article in the Kipp Report, which made me think about my managerial capabilities. It makes interesting reading.

But then I got over the guilt trip and realised that this isn’t necessarily just about me, most of us are managers at varying levels therefore we all need to examine our managerial skills and I think the questions the author asks us to ask ourselves are very pertinent.

It then led me to think what are some of the other attributes that make a good manager? The list is, I am sure, extensive but in my case I’d like to think the following of being high up on the agenda.
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Facebook Timeline: If You Can’t Beat Them…

Public Relations, Social Media 1 Response »

Apr 162012

In my last post, I briefly touched upon the pros and cons of the new Facebook Timeline. While my sentiments may have initially leaned towards the negative, I figure that if this layout is indeed here to stay then we’re just going to have to find a way to co-exist that’s mutually beneficial to everyone.

Nancy Messieh’s article on The Next Web suggests tips on how businesses can effectively adapt their content for Facebook Timeline to meet business objectives. Based on case-studies of six major brands including Pizza Hut, Manchester United, Gap, Coldplay, American Express and Coca-Cola, Nancy provides an analysis of what works and what doesn’t.
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Older Entries

Avatars by Sterling Adventures

See & Be PR

PR People: Quite the Characters

A milestone in their life, a milestone in mine

Blogging? It’s not personal; it’s business

Dress for the job you want, not the one you have

Management – an art form or learned behaviour?

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