See & Be PR

Giving Readers What They Want…When They Want It

How to, Press Releases, Public Relations No Responses »

Feb 222012

A few weeks ago I had written a blog post about how keeping up with technological evolution, particularly in terms of social media, is essential in order for PR agencies to survive in the modern age. Interestingly enough, I recently came across a comment by Anthony De Rosa from Reuters, which suggests that this is indeed the case for newswires too!

The reason why this was a particularly intriguing read was that one would assume that newswires – who we as readers and both print and online publications rely on for ‘real-time news’ – would be just as effective as Twitter, for example, in communicating up-to-the-minute announcements. Continue reading »

Change the light bulbs for your brainstorming session

How to, Public Relations No Responses »

Feb 212012

I’ve been to a lot of creative offices, and every time I’m in one, I have to check out their ‘brainstorming’ room. You will be surprised with the amount of distractions in the room; everything from random wall colours to weird looking bean bags, and from ps3’s to guitar hero’s or even a pool table that’s standing right next to a super comfy couch. I’ve seen it all!

So, what’s right in a brainstorming session? As far as the rules go, I’d say anything wild and weird is more than welcome. Negativity however is definitely not. Continue reading »

Fact or fiction

How to, Public Relations No Responses »

Feb 212012

Everyone working in the Emirate of Dubai is acutely aware that despite the global recession things here over the last couple of years have been nowhere near as bad as the rest of the world. It hasn’t all been rosy, but it hasn’t been doom and gloom either.

The recent news that the Dubai’s economy is expected to grow by 4.5 percent in 2012, up from an estimated increase of more than 3 percent in 2011, has helped lift my spirits – and I hope lots of others too. Continue reading »

Have you heard about Pinterest yet?

Advertising Vs. PR, How to, Public Relations, Social Media No Responses »

Feb 202012

Have you heard about the newest kid on the block building up a storm on the social media scene? It is Pinterest, the next big social media phenomenon and some are even saying that ‘pinning may be more engaging than tweeting’.

What is it?
Pinterest is a board-style photo sharing tool that allows online users to create and manage theme-based image collections. The platform is still in beta mode (testing mode) so you need to request an invitation to get access to the tool (but don’t worry, you’ll probably get one).
Continue reading »

Wait! That’s not money, but that’s so creative.

Advertising Vs. PR, How to, Public Relations, Social Media No Responses »

Feb 202012

Creative ideas are everywhere in the world and they’re even better when they’re used to educate people. We like the anti-littering awareness campaign called “Metel Ma Shelta”, which is designed by the graphic design students Mohamed Olaymi, Nadine Razzouk and Lama Shehadeh, to get people to stop littering on the streets.

Concept: In Lebanon there are still some incidences of people throwing garbage on the streets. The graphic design students wanted to do something about it. Continue reading »

PR newbies, don’t cry

Do's and Don'ts, How to, Public Relations No Responses »

Feb 192012

You’re new, you’re fresh and you’re all ready to cry already? That can’t be good. Yes, PR may seem scary at first (especially since we still haven’t decided on one definition for it yet), but don’t despair. Some great tips from the seniours might do you some good.

Get going
Don’t sit around waiting for someone to teach you or things to happen, because I assure you that that’s the one thing that will bring about your downfall. PR is about being active and proactive for yourself, your company and most importantly, your client.
Continue reading »

Think you’re a Social Media Expert? Did you know this?

Public Relations, Social Media No Responses »

Feb 152012

You know what’s so funny to me? I can be engaged in a conversation with somebody who has no interest, whatsoever, in social media, and then the next time I run into them they’re setting up social media plans. The great thing about social media is that it really is self-taught, and unlike medicine or engineering, you can become a pro – or a ‘geek’ – in a matter of ‘literally’ only a few days.

They think they know everything, they’re now the ‘experts’, but let me ask you something…did you know this?
Continue reading »

Get love from your PR this 'Happy Valentine's Day'?

Do's and Don'ts, How to, Public Relations No Responses »

Feb 142012

So generic, so often repeated, yet so something that we all want to hear. Why is it that we say we don’t care, but the minute someone else gets an overt display of affection our hearts begin to sink. Where’s my Romeo, where’s my flowers, where’s my message in a bottle??

That’s when I have to realise that love isn’t about gifts, cards, flowers, chocolate or candy. It’s about everyday actions. Your PR agency could completely ignore you, but on the day of your renewal make some grand gesture that overwhelms, and you find yourself saying, ‘Yes’ even though in the back of your head you know you really shouldn’t.
Continue reading »

Tracking what people see on your Facebook profile

How to, Public Relations, Social Media No Responses »

Feb 132012

Quick question: If you could have one supernatural power, what would it be? If you’re in the marketing biz today, it would be the ability to see what people look at, more specifically – what peaks their interests.

Imagine the possibilities. If people responded to red, we’d make everything red. If people responded to questions, we’d ask you what you thought about everything.
Continue reading »

Why work for the man if you can work somewhere amazing?

Uncategorized No Responses »

Feb 122012

Companies are always trying to attract new blood to their organisation – also known as fresh graduates – but wonder if they find you attractive?

According to a survey by “the consulting firm Universum”, Google was number one on the list of the most attractive places for young people to work for. Wonder why? Who wouldn’t want to work in a colourful, fun and entertaining environment where the only requirement was to be inspired every day? If that weren’t enough, have you seen their offices?
Continue reading »